In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

Michelle Feinstein details how wealth firms transform CRM systems from basic records into AI-powered hubs that boost ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now According to a new report from Validity, 76 ...

Next-generation CRM solutions prioritise data security, ensuring customer trust and compliance while managing sensitive ...

The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Half of all businesses today believe that the quality of their CRM data is only somewhere ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Those are the words from Sovan Bin, the CEO and founder of ...