Mastering the art of eye makeup application can be a challenge, especially for beginners. From choosing the right shades for your eye color and skin tone to figuring out which brushes you actually ...

So you’re ready to dip your toes into the whole wide world of eyeshadow — welcome! Eyeshadow is arguably the most transformative, and versatile, tool you can keep in your makeup kit. That said, there ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...

“I always say that skin prep will ensure your makeup looks flawless for longer, and the same goes for your lips! To prime my lips for makeup magic, I apply a layer of my new Life Changing Lip Mask and ...