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Take cleaning to the next level with iRobot Roomba deals. Shop for offers on robot mops and vacuums now through 2/10, get up to $510 off select items. Experience the future of clean with hands-free ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

It would come as a surprise to more people than you think that "roomba" isn't the universal term for a robot vacuum. It is, in fact, a capital "R" that denotes Roomba as a proper noun rather than a ...