Discover strategies to overcome the “curse of knowledge” and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong ...

RiseWize delivers AI-powered B2B cold outreach with pay-per-lead pricing—clients only pay for booked sales calls with qualified prospects. The platform uses AI to identify ideal customers, personalize ...

We loved Loren McDonald's April 8 column, "What B2B and B2C Marketers Can Learn from Each Other," which covered the gamut of strategic differences and similarities for B2B and B2C marketers to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Peter Weinberg and Jon Lombardo, of the B2B Institute for LinkedIn, talk about how B2B is ...

Content marketing is certainly the buzzword on everyone’s lips. In this digital age B2B marketers are required to engage with prospects more so. Harnessing the power of social media. Taking advantage ...

SMS is still one of the most popular ways to communicate. But is it a viable channel for B2B marketers? Alex Blyth investigates Given around half the UK population owns a smartphone, and the ...

When was the last time you were inspired by a B2B marketing campaign? When have you looked at a piece of B2B creative and thought, “They really get me”? Chances are, not recently. On the other hand, ...

There’s no law that says B2B messages must be turgidly written. They need warmth and humor, especially at this time of year. For one thing, making customers “a part of your company journey is the ...

How WSO2’s Ballerina language and Choreo platform can be used to quickly develop, test, and deploy partner-specific EDI processing modules. Many business processes involve communicating with external ...

It’s not rare to see B2B companies sucked into the distorted reality that they must market themselves as a larger company in an attempt to woo their prospect base. The traditional logic is that if you ...

The setting of The Office, where B2B retailers use a squadron of sales reps to reach business owners, will become increasingly rare in the future. Though the change has come slowly, more and more ...