(Ad) The home improvement and services landscape is rapidly changing, with new players entering the field and existing ones developing more innovative ways to reach their clientele and beat the ...

I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

ALGES, PORTUGAL - MARCH 15: A Burger King road sign advertising Drive Thru and Play King is seen outside a local fast food restaurant on March 15, 2023 in Alges, Portugal. (Photo by Horacio Villalobos ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Balihoo and BIA/Kelsey Provide 2013 Local Marketing Roadmap for National Brand Marketers to Increase Sales at the Local Level BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the premier ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...