Free image from Pixabay under liscense, creator unknown. As consumers rely more on digital content and AI to choose providers ...

Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8. The annual Healthcare Marketers Survey conducted by MM+M ...

Healthcare marketing is an industry dominated by buzzwords and over the past year or so, few have matched the staying power of ‘omnichannel engagement.’ Consumer expectations are constantly changing ...

In the last 20 years, I've worked on digital marketing strategy across virtually every industry. But for the last several years, I've focused almost exclusively on health care. What I've learned is ...

As more healthcare dollars are in the hands of patient consumers, many marketers are engaging patients with new, creative, and sometimes aggressive, campaigns. While there are many benefits to ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

Hampton Regional Medical Center and its marketing director Michelle Strickland were recently awarded for excellence in health ...

For healthcare professionals, the days of hanging your shingle and waiting for the ravages of flu season to bring in a steady supply of patients is over. Like every other business model out there, the ...

With the US Food and Drug Administration’s (FDA) September 9, 2025 announcement that it will increase its enforcement of the Federal Food, Drug, and Cosmetics Act (FFDCA), its rules governing ...

Medical device market­ers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their varied audiences. For this issue's roundtable discussion, MX called upon a ...

Healthcare spending in the United States is the highest in the world: totaling $3.3 trillion--or 17.8% of the GDP--in 2016. To capture market share--and to expand the market--drug companies and ...

Researchers have reviewed medical marketing (the marketing of prescription drugs, disease awareness, laboratory tests and health services to consumers and professionals) over a 20-year period from ...