This article was originally published in the Tribune-Star on June 2, 2018. How do communities change? The answer is quite easy. Change is implemented through attitude. Although the answer is easy, ...

The missing link in retirement and care planning is not a lack of resources but a lack of understanding, learning and mindset. It’s about shifting attitudes, habits and behaviors from reactive to ...

There is a traditional understanding that if someone experiences a threatening event, their attitudes and beliefs will change. Some scholars predict that a threat will cause someone to become more ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Behavior change is a challenging endeavor, requiring intentional and consistent effort to modify actions and habits to attain desired objectives. The field of psychology offers valuable insights into ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...