No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion ...

The baby products market continues to expand as more parents shop online, creating opportunities for brands to invest in ...

The online fashion retail market is projected to surge to $1.65 trillion by 2029. That’s enormous growth, but it doesn’t make ...

What Is Instagram Shopping and Why It Matters in 2025 Instagram Shopping is a suite of features that allows businesses of any ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate ...

In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance those areas, agencies must show their value more intentionally.

With AI Overviews taking over search results, brands must stop optimizing purely for clicks and aim for answer inclusion, ...

This approach gave us a roadmap grounded entirely in real user intent and actual performance signals. It helped us focus our ...